《Interview with the Dedicated Iriko Company, Iriko Yamakuni, about the Possibilities of Iriko Dashi》
On April 1, 1887, Kunizo Yamashita founded the company as an iriko vendor in Kan-onji City, Kagawa Prefecture. Since then, the company has continued its business as the oldest marine products wholesaler in the area, and has expanded its sales channels to major supermarkets nationwide. However, when Koichi Yamashita became the 5th president, he questioned mass production in the changing times. After studying under Yoshiko Tatsumi, a food expert and researcher and loyal user of Yamakuni’s iriko, the company shifted its business from mass production to manual work, building the foundation of today’s Yamakuni. Currently, the company produces and sells iriko, taking advantage of their ability to identify quality and focusing on manual work. It has also been conducting awareness-building activities for iriko nationwide.
Movie by: SAF AND CAF
Interviewed by: Asako Watanabe
Photos by: hiroaki zenke
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